Everyone Counts.

Help us end mental health stigma

We believe that a socially-inclusive society benefits from valuing all members of society equally.

We work to improve our communities by eliminating barriers caused by discrimination and

poor treatment of people with lived experience.

A CAMPAIGN OF:                    


We help individuals build on their capacities, resiliencies, talents, abilities, and uniqueness, thereby decreasing internalized stigma.


We change discriminatory practices by facilitating contact between people with mental health issues and the community.


We support culturally responsive storytelling that promotes positive discussion about taboos & gives voice to the silenced.

Make a Personal Pledge

I pledge to be mindful of stigmatizing language and negative stereotypes that may be harmful to people struggling with a mental health challenge.

Join us in making a personal pledge to eliminate mental health stigma in your language, your choices, and your life.

Media Alerts

The Alameda County Everyone Counts Campaign aims to track, analyze, and respond to how individuals with mental health challenges are portrayed in the media.

We review numerous media examples and choose one to which community members can respond to the author of the piece.