The Everyone Counts Campaign addresses discrimination and social exclusion by engaging key stakeholder groups – unserved, under-served, and inappropriately served ethnic consumers and their family members and communities, and “power group” members, those in positions to positively impact discriminatory practices and policies. It convenes these individuals into “Action Teams” to uncover, highlight, and to reduce the effects of mental health discrimination for mental health consumers.

African American Action Team


In Alameda County, low-income African Americans with serious mental illness (and co-occurring disorders) represent 25% of the population, yet receive 40% of all mental health services.

Lift Every Voice and Speak


The Speakers’ Bureau is a group of individuals, with diverse backgrounds, interests, talents, and aspirations, who have both lived experience of stigma and discrimination related to mental health.

Latino/a/x Action Team and Groups


The ECC is currently focused on working closely with the Latino community to ensure we are providing services that are culturally appropriate. Find out more about wellness for Latino/a/xs.

Pool of Consumer Champions (POCC)


Since 2006, the Pool of Consumer Champions (POCC) has been an active grass roots group of consumers geographically representing Alameda County and advocating for the rights of mental health consumers.

Make a Personal Pledge

I pledge to be mindful of stigmatizing language and negative stereotypes that may be harmful to people struggling with a mental health challenge.

Join us in making a personal pledge to eliminate mental health stigma in your language, your choices, and your life.

Media Alerts

The Alameda County Everyone Counts Campaign aims to track, analyze, and respond to how individuals with mental health challenges are portrayed in the media.

We review numerous media examples and choose one to which community members can respond to the author of the piece.